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Open workshop by Icecreamdesign


Thursday, July 1, 2010

Hi again
We are Dima Stefanova and Henk Groenendijk from Amsterdam. Together we form Icecreamdesign. A design studio focusing on media-design, education and research.
We are very honored to participate again in the latest version of Sofia Design Week 2010 “Less or More”. We will present an open workshop for every student in the academy called “Bird’s Eye View”.
For more info on us link to Rietveld’s Designblog

portraitdh_2010

An alternative viewpoint, Bird’s-eye Viewpoint


Thursday, July 1, 2010

As a result of our successful workshop "New Obstructions" in 2009, Amsterdam based Icecreamdesign was invited again by Sofia design Week 2010 to organize a 5 day workshop_space workshop at the National Art Academy in Sofia.

The workshop took place from 10-15 May making it possible for a mixed group of students to participate and the results workshopexpo_public to be presented during the Design Week in June.

Based on the current theme "More or Less" we called the workshop "Bird's-Eye View" to emphasize the intention to look at the conceptual design process in an alternative way. As such trying to emphasize the focus on investigating and confronting the difference between looking and seeing.elitsa_drawingnicolay mappings_text_p1
15 students started with what they do best –making a portrait drawing– and ended with something that they never allowed themselves to be possible before.

Looking at each other's skillfully drawn portraits, made these students question if they really saw what they where copying. The workshop anticipated on this question with short exercises to bring forward a more thorough and personal analyses of the object (the model). nikolayphoto As a result of facecharacters_p2 that process the object became subject.

An investigative process of mapping and selecting presented new viewpoints to connect to sketchy ideas on a variety of designed "products' based on the students academical backgrounds and personal area of interest. Working with students of different levels created a lively level of presented concepts.

Presenting an idea is strongly connected to the conventions of culture and education. In our workshop we tried to make clear that only a free attitude towards these criteria can successfully lead to innovation in the design process.
After careful analyses of the presented sketches we demonstrated this by creating obstructions_p5 elitsa_presenting rigid individual obstructions for the works presented, allowing and forcing the students to go beyond their own limitations, producing new and inspiring products.

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The successful results of this educational process was presented in the Academia Gallery next to an exhibition of students from the Dutch Gerrit Rietveld Academie. This exhibition "The Perfect Human, 5 X Obstructed" presented student documentations and work results of a project initiated as part of the Typography program of their department of Graphic Design. Both presentations aimed at the academic students as an audience in an effort to exchange views in education and enrich awareness and autonomy in the designing process.

If idea and result overlap the design process dries out. Defining individual and personal obstructions create a new and open chain of discovery driving that same process onwards.

This post presents the sequence of Elitsa Atanasova's process. elitzaphoto
Nicolay Petrov (her model) made this portrait of her

twenty variations


Thursday, July 1, 2010

nadejda_drawings nadejda_mappings_p7 nadejda_portraits_p5

nadejda_characteristics_p8 nadejda_sketch nadejda_obstructions_p1

Commitment is all. Investigating and creating new work in the process. If it was not for our limited workshop time it could have been hundred variations ! sad – in love – shy – excited – secretgreedy – curious – angry – happy – bored – cheeky – naughty – cowardly – silentmean ….



nadejda_20variations

This post presents the sequence of Nadejda Petrova's process. nadejdasnapshot
We made this snapshot of her

Fantasy versus reality


Thursday, July 1, 2010

nicolay_drawing nicolay_mappings_p5 elitzaphoto1

nicolay_characteristics_p3 nicolay_sketch nicolay_obstructions_p7

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This post presents the sequence of Nicolay Petrov's process. nikolayphoto1
Elitsa Atanasova (his model) made this portrait of him

Round, Sharp and Expressive


Thursday, July 1, 2010

leda_portraitdrawing leda_mappings_p2 joanphoto

leda_characteristics_p4 leda_drawingsleda_obstructions_p4 presentatie_spinninglecture

presentatie_spinning

Comparing a model drawing with a photographical portrait, led to the determination of the objective and subjective characteristics “round, sharp and expressive”. This was later developped into an ingenious tool incorporating all elements from content to function.

This post presents the sequence of Leda Vaneva's process. ledaphoto
Joan Zenkov (her model) made this portrait of her

Workshop Galery “Bird’s-eye View’


Wednesday, June 30, 2010

bird’s-eye view


Wednesday, May 5, 2010

table_tin_solgiers

> Re-Worked


Tuesday, December 1, 2009

remake_bells1remake_bells2picture-1
click desktopimage above to play flash in seperate window

> obstructions to Raycho Stanev


Tuesday, December 1, 2009

>

your own story


total darkness


no explanation

>

> Re-Worked


Monday, November 30, 2009

In my visual answer to the obstructions
I decided to keep the basic colours of my stickers:
yellow, green, black and white,
to use typography as an emotional and visual language,
to use cute, crushed, folded colored papers as background of my posters.

9x9_70x100_process119x9_70x100_process21

The small and inderect visual language of the stickers is counter productive to the goal. The use of the language of the street signs connects them also to the language of “The Public System” which it is opposing. Using clear messages and simple emotional structures involves the reader instead of telling him/her. Text rules over images.

> obstructions to Vania Valkova


Monday, November 30, 2009

>

70×100


text only

>

> Re-Worked


Thursday, November 19, 2009

door_unlocked

> obstructions to Daniela Godinova


Thursday, November 19, 2009

>

no images


3-D


light

>

> Re-Worked


Wednesday, November 18, 2009

glass2

When I received my obligations, which are: no colors, no numbers, no grafic elements but use frame, I started to think about my new project:

I choose to use glasses for main elements because the glass is transparent and has no color. In this way I keep my obligations not to use colors and grafic elements.

I arrange them glass_dona on a black plate glass with a rectangle form and in this way I had a frame. I chose glass with different forms and heights and in this way I reproduce the main purpose of the project to visualize different percentages without using numbers.

> obstructions to Dona Madjarova


Wednesday, November 18, 2009

>

no colors


no numbers


no graphic elements


use frame

>

> Re-Worked


Tuesday, November 17, 2009

tomov_re-make

> obstructions to Marian Tomov


Tuesday, November 17, 2009

>

signing contract in 10 phases


1 podium


in white


mapping

>

> Re-Worked


Monday, November 16, 2009

Life is not abstract. Life is real. Connect to reality.
The make over of the “CO2-Diet” campaign brings the message across with direct force presenting problem and solution at our doorstep.
You, Me, Our Place katia1_re-co2

HOW DO YOU MOVE

HOW DO YOU LIVE

WHAT DO YOU LEAVE BEHING

katia2_re-co2katia3_re-co2

> obstructions to Katia Todeva


Monday, November 16, 2009

>

use your own photographs


about your personal life


keep the concept

>

> Re-Worked


Sunday, November 15, 2009

Thank you for the good mind-disastrous workshop iliyan_speaking and sorry
for being a little bit late with the resume of the working process that you need.

“New Obstructions workshop provoke me to think a lot about what is in the core of the obstruction and that’s why I did my work in the last 13 hours of the deadline. Just to improvise and to experiment how you can experience the obstruction and to gain as much as you can. I felt a lot of stress, attemps for  concentrating, a millions of questions and millions of questions about the answers. The result is that I found new horizons.  “

iliyan_phone1iliyan_phone2

With a lot of respect,
Iliyan Parigvozdev

> obstructions to Iliyan Parigvozdev


Sunday, November 15, 2009

>

unsharp


1 material only


change the medium

>

> Re-Worked


Saturday, November 14, 2009

dimitrova_1line

> obstructions to Irina Dimitrova


Saturday, November 14, 2009

>

in black & white

one continuous and unbroken line


in public space

>

> Re-Worked


Friday, November 13, 2009

nikolova_booklet1nikolova_booklet2

> obstructions to Vecela Nikolova


Friday, November 13, 2009

>

100 words


as booklet

>

Workshop Galery “New Obstructions”


Wednesday, November 11, 2009

> Raycho Stanev


Monday, June 8, 2009

How to make a bell?
In 2008 a group of friends of the New Culture Foundation restored the stolen bell in the village of Gorna Bela Rechka in Bulgaria and built a new bell tower.
The images below show the book which collects the lessons and stories born in the process of making that new bell.
We decided to share them with more people, because making a bell turned out to be a profound almost life-changing experience for all of us. The book combines design, details of stories and photography.

bell_book

you can also find information on the website made after this project: search among many other interesting projects on  www.e-rayo.net

> Vecela Nikolova


Sunday, June 7, 2009

pikaso1

> Dona Madjorova


Sunday, June 7, 2009

This project named “Light Design Lab” is a part of team project ” How to script De-Sign in Bulgarian”. “How to script De-Sign in Bulgarian” is a project-study with an exhibition and a panel lection/dicusion.

Stages of the project
1. Stage 1 – inquiry (in process) 01.08-30.09.2006. Preparation, realization and popularization of online and offline inquiry. Collection of data: http://www.designfield.org/de-sign

light_re-designed

Inquiry topics:
- VISUAL COMMUNICATION / GRAPHIC DESIGN
- UTILITARIAN DESIGN. DESIGN OF DAILY ROUND
- CITY DESIGN
The inquiry topics and the questions of the inquiry was consulted with sociologist.

2. Stage 2 – analysis
Analysis of the inquiry data received. Team work with a professional sociologist.

3. Stage 3 – visualization of the data and of the inquiry questions. Series of team meetings. On a basis of the analysis we created art projects on the base of visual language of design as well as the visual language of art.
There are two directions of inventing and realization of the visualization projects:
1 – original art interpretation and visualization in various original conceptual forms of the sociologic data from the inquiry.
2 – creation of works with ideological basis connected with a question or a group of questions from the inquiry.

4. Stage 4 – Exhibition. Concomitant discussion. Lection.
Results from stage 3 was exhibite in RED HOUSE – Center of Culture and Design;  ALTERA Galerie – Interpred Office Trade Center.
Means of expression: photography, collage, large format printings, lights, space and multimedia installations, 3D objects, etc.
I made Art visualization of the question:
“What’s really selling a product?
The main reason to choose this question was the results of answers: Only 45% from the people employed in marketing and advertising field believe that advertisement selling.

http://www.designfield.org/de-sign/projects/dona.html

> Vania Valkova


Friday, June 5, 2009

NEW – EUBG – URBAN COMMUNICATION : Off-line and on-line urban action/installation

bolen_u_d_2red_focus1n_arc_ccs21

The concept of this project focuses on Sofia as a place of different conflicts and contrasts; a place where it’s increasingly hard to live in, breathe, move and consume. I made series of graphic signs printed on stickers (9×9 cm). The idea of the project is to mark different urban design or architecture object in the city of Sofia and to provoke communication and reflection.

(Why not some other city ;) ). Conceptually, they cover part of the titles:

index2_clip_image001
An ugly building / An ugly architecture / Inhumane architecture
Grass plots – “NO”/ Grass plots forbidden
Forbidden for mothers with prams / Inaccessible for prams
A killer-building / A crumbling building
A city design that has fallen ill / A sick city design / A city design with prosthesis