Monday, November 16, 2009
Life is not abstract. Life is real. Connect to reality.
The make over of the “CO2-Diet” campaign brings the message across with direct force presenting problem and solution at our doorstep.
You, Me, Our Place 
HOW DO YOU MOVE
HOW DO YOU LIVE
WHAT DO YOU LEAVE BEHING


Friday, June 5, 2009
I present the most resent project I have been working on.
We had to build up a complete campaign for a “CO2 diet” – identity, web site, brochure and fliers.
I present only the fliers as the rest was a team work.
The idea is that we have to spare the Planet’s diminishing resources, as we are destroying it.
Visually, I emphasize the overall feeling of the identity with the covers while the message in the back is more intense and specific, while not heavy.
I worked on this with a lot of inspiration but, unfortunately, in a very short time. We first came up with the messages, then we adjusted the vision to all the rest and finally we made the back broken up.

courtesy of ilyan.com