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> Katia Todeva


Friday, June 5, 2009

logo_co2I present the most resent project I have been working on.
We had to build up a complete campaign for a “CO2 diet” – identity, web site, brochure and fliers.
I present only the fliers as the rest was a team work.
The idea is that we have to spare the Planet’s diminishing resources, as we are destroying it. 
Visually, I emphasize the overall feeling of the identity with the covers while the message in the back is more intense and specific, while not heavy.
I worked on this with a lot of inspiration but, unfortunately, in a very short time. We first came up with the messages, then we adjusted the vision to all the rest and finally we made the back broken up.

brochure_co2

courtesy of ilyan.com

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