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"viewpoint" Tag


An alternative viewpoint, Bird’s-eye Viewpoint


Thursday, July 1, 2010

As a result of our successful workshop "New Obstructions" in 2009, Amsterdam based Icecreamdesign was invited again by Sofia design Week 2010 to organize a 5 day workshop_space workshop at the National Art Academy in Sofia.

The workshop took place from 10-15 May making it possible for a mixed group of students to participate and the results workshopexpo_public to be presented during the Design Week in June.

Based on the current theme "More or Less" we called the workshop "Bird's-Eye View" to emphasize the intention to look at the conceptual design process in an alternative way. As such trying to emphasize the focus on investigating and confronting the difference between looking and seeing.elitsa_drawingnicolay mappings_text_p1
15 students started with what they do best –making a portrait drawing– and ended with something that they never allowed themselves to be possible before.

Looking at each other's skillfully drawn portraits, made these students question if they really saw what they where copying. The workshop anticipated on this question with short exercises to bring forward a more thorough and personal analyses of the object (the model). nikolayphoto As a result of facecharacters_p2 that process the object became subject.

An investigative process of mapping and selecting presented new viewpoints to connect to sketchy ideas on a variety of designed "products' based on the students academical backgrounds and personal area of interest. Working with students of different levels created a lively level of presented concepts.

Presenting an idea is strongly connected to the conventions of culture and education. In our workshop we tried to make clear that only a free attitude towards these criteria can successfully lead to innovation in the design process.
After careful analyses of the presented sketches we demonstrated this by creating obstructions_p5 elitsa_presenting rigid individual obstructions for the works presented, allowing and forcing the students to go beyond their own limitations, producing new and inspiring products.

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The successful results of this educational process was presented in the Academia Gallery next to an exhibition of students from the Dutch Gerrit Rietveld Academie. This exhibition "The Perfect Human, 5 X Obstructed" presented student documentations and work results of a project initiated as part of the Typography program of their department of Graphic Design. Both presentations aimed at the academic students as an audience in an effort to exchange views in education and enrich awareness and autonomy in the designing process.

If idea and result overlap the design process dries out. Defining individual and personal obstructions create a new and open chain of discovery driving that same process onwards.

This post presents the sequence of Elitsa Atanasova's process. elitzaphoto
Nicolay Petrov (her model) made this portrait of her